2020 Winner

CASE SUMMARY

Some cinema-goers go to great lengths to pick a blockbuster film for their date night or a weekend matinee. They’ll dig deep into IMDB for information on the director and cast. They’ll watch the trailers (twice) and analyze the film’s reviews and Rotten Tomato ratings. The calendar is marked with the premiere date and pre-sale tickets are in hand. They prepare, prepare and prepare some more for the release of the biggest film of the year, but do they treat the country’s election the same way? The Globe and Mail’s “Prepared” spot asks Canadians to follow similar protocols by following its election coverage when the time comes to choose their nation’s leader.

Credits

Agency: Cossette
Global Chief Creative Officer(s): Peter Ignazi, Carlos Moreno
Executive Creative Director(s): Craig McIntosh, Jaimes Zentil
Associate Creative Director, Art Director: Spencer Dingle
Associate Creative Director, Copywriter: Jordan Hamer, Rachel Abrams
Sr Art Director: Pedro Izzo
Group Creative Director/ Head of Design: Luis Coderque
Senior Designer: Oleg Portnoy
Agency Producer: Erica Metcalfe
VP Strategy: Debra Kavchak-Taylor
Strategist: Yemina Kaiman
Account Supervisor: Jillian Sypkes
Group Account Director: Andrea O’Donnell
VP, Client Lead: Tishan Canagasaby
Production Manager: Dawn-Marie Mills

Production House: I Love Dust

Audio House: Grayson Music Group
Music Director: Ryan Kondrat
Engineer: Brian Bernard
Audio Producer: Kelly McCluskey
Composer: Igor Correia
Sound Designer: Ben Swarbrick

Media Agency: Cossette Media
Media Planner: Neetika Pahwa
Media Planning Manager: Lexy Khoo

Client: The Globe And Mail
VP, Marketing: Sean Humphrey
Director, Consumer Marketing: Lindsey Lowy